• Designing Demand Services

Designing Demand Generate – get a design project moving and find out how design can sharpen your competitive edge.

What is it?
Generate is a support service helping businesses to make strategic design decisions, set up and manage design processes and run successful design projects.  You will get up to five days' free, dedicated one-to-one support from a Design Associate, who will help you identify and run the right project to move your business forward.

Who is it for?
Generate is for high-growth start-ups and established businesses.  You may be invited to apply after a Designing Demand workshop, or you may be referred by a business advisor.  The companies best suited to the service will have a forward-thinking attitude, ambition to grow and the willingness to invest senior management time in steering a design project.

What's involved?
With the Design Associate, your management team explores potential design opportunities for the business and chooses a design project to exploit one or more of them.  The Design Associate will advise you on how to choose, brief and work with designers, and they will work with you to keep the project on track

'It has been a very good experience.  It has really taken our business up a level'
Name David McCallum
Company McCallums
Location South Yorkshire
Sector Food and agriculture

Download full Designing Demand Generate description PDF
View McCallums case study
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